Resources
A curated list of tools, software, and learning materials for bloggers, creators, and digital marketers.
Blogging and writing
Set up your site and write clearly.
- WordPressThe publishing platform behind this site. Guide: How to start a blog
- GrammarlyChecks spelling, grammar, and tone while you write.
- CanvaDesign featured images, social posts, and thumbnails without design skills.
SEO and keyword research
Find what people search for and track how you rank.
- Google Search ConsoleShows which searches bring visitors and which pages Google has indexed.
- Google TrendsCompare how interest in a topic changes over time. Guide: Keyword research for free
- Google Keyword PlannerEstimates search volume for keyword ideas.
- Bing Webmaster ToolsThe Bing equivalent of Search Console.
Analytics, email, and ads
Measure results and stay in touch with your audience.
- Google AnalyticsTracks visitors, traffic sources, and what people read.
- MailchimpBuild an email list and send newsletters. Guide: Best email marketing tools
- Google AdsRun search ads once you know your audience. Guide: Set up a campaign
- YouTube StudioManage your channel and see how your videos perform. Guide: Grow on YouTube
Free learning
Courses to build skills beyond this blog.
- HubSpot AcademyFree courses on marketing, sales, and content.
- Google SkillshopOfficial training for Google Ads and Analytics.
Looking for a step-by-step order to read things in? Start with the Start Here guide.